Terra Kaffe

About

On today's episode, I sit down with Sahand Dilmaghani, founder and CEO of Terra Kaffe, a company building connected, bean-to-cup espresso machines for people who want better coffee at home without relying on pods or manual barista equipment.

In this conversation, we talk about how Terra Kaffe brought its first machine to market through contract manufacturing, what changed between TK-01 and TK-02, and how the company uses connected-device data, customer feedback, and firmware updates to improve the product after it ships. We also get into pricing, product-line expansion, the risk of cannibalization with Demi, coffee subscriptions, rentals, B2B demand, and why offices, hotels, showrooms, and bars may become important channels for the business.

I learned a during my conversation with Sahand, and I hope you enjoy the conversation as much as I did.