Miracle Mama

About

On today’s episode, I sit down with ⁠Whitney Rowell⁠, founder of ⁠Miracle Mama⁠, a functional food company best known for its lactation cookies, which are designed to help support milk supply for breastfeeding moms.

Whitney started the business after discovering that, unbeknownst to her, a cookie recipe she'd posted to her personal blog a year and a half earlier had attracted hundreds of thousands of hits, driven largely by engagement on Pinterest.

In this conversation, we get into how she turned that recipe into a business, the challenges of manufacturing and distributing fresh-baked cookies, and how developing a shelf-stable version opened the door to Amazon and traditional retail.

We also discuss Miracle Mama’s approach to customer acquisition and retention, the role of gifting in driving repeat purchases, and Whitney’s plans to expand into new products that support women through different stages of their lives.

I learned a lot during my conversation with Whitney, and I hope you enjoy it as much as I did.

For a limited time, Miracle Mama is offering listeners of the show 20% off their orders at ⁠miraclemama.com⁠ with code UEPOD.