Mikey's Pies

About

On today’s episode, I sit down with Mikey Deegan, founder of Mikey’s Pies, a New York-based business selling frozen savory pies directly to consumers.

In this conversation, we get into how Mikey went from running a small sandwich pop-up to building a pie business, why the company’s early drop model worked so well for managing cash flow and demand, and what has to change as he moves toward making the pies available whenever customers want them.

We also discuss how Mikey sources ingredients, how working out of a commercial kitchen changes the economics of production, and how he thinks about pricing, margins, and fulfillment as the business grows.

Lastly, we talk about how Mikey has built a repeat purchase rate above 50 percent without spending anything on paid marketing, winning at the National Pie Championships, and his long-term ambition to make savory pies a much bigger part of the American diet.

I learned a lot during my conversation with Mikey, and I hope you enjoy it as much as I did.